BW Laundry Lab: Opening of a New Educational Space for Professional Laundries
At GAST Ljubljana, we participated as exhibitors, presenting our professional laundry solutions directly to buyers, operators, and partners from the HoReCa and professional services sectors. The event provided a focused setting for in-person discussions about equipment performance, operational demands, and long-term use in real working environments.
Our presence at the fair was centered on direct interaction – showing the equipment, explaining technical choices, and discussing how different configurations respond to everyday operational challenges.
Presenting LG Professional equipment in operational context
At our stand, we presented LG Professional laundry equipment designed for intensive professional applications. Rather than treating the machines as standalone products, discussions focused on how they function as part of a complete operational setup – where reliability, efficiency, service access, and total cost of ownership are decisive factors.
Visitors engaged with our team on concrete scenarios, from capacity planning to maintenance routines, allowing for practical comparisons and realistic expectations based on actual usage conditions.
Debut of the Zeus industrial line
GAST Ljubljana also marked the debut of the Zeus industrial line for the Slovenian market. The machines were presented live, enabling visitors to examine the equipment closely and understand its features, capacity, and technical solutions.
This direct exposure supported more precise conversations about performance in high-demand environments, where continuous operation and robustness are essential. Presenting the Zeus line on site allowed buyers and partners to assess its suitability for intensive professional use based on tangible criteria rather than specifications alone.
Direct dialogue with buyers and partners
Exhibiting at GAST Ljubljana allowed for open, practical dialogue with decision-makers. Conversations naturally focused on operational reliability, serviceability, energy efficiency, and long-term investment value.
These exchanges provided immediate feedback and helped clarify how professional users evaluate equipment when balancing performance requirements with operational constraints.
Focused presence and market engagement
Our participation at GAST Ljubljana was defined by a clear objective: to present professional laundry solutions in a setting where meaningful, technical discussions can take place. By exhibiting on site, we were able to engage directly with the market, showcase our equipment in person, and address real operational questions as they arise.
This hands-on approach remains central to how we present and discuss professional laundry solutions with buyers and partners.