Showcasing professional laundry solutions at GAST Ljubljana
At the HoReCa Equipment fair in Belgrade, we presented LG professional laundry solutions to the Serbian hospitality market, marking the official premiere of the Zeus line in Serbia.
The Serbian HoReCa sector continues to expand, particularly in the hotel segment and higher-category urban developments. As operational standards rise, investment in reliable back-of-house infrastructure becomes increasingly important. Laundry systems are no longer treated as secondary installations, but as core components of operational stability.
In this environment, introducing a high-capacity industrial solution such as Zeus carries particular relevance.
LG Zeus – Engineered for Intensive Operation
The LG Zeus was presented through real full-size machines, allowing a clear understanding of its industrial construction, scale, and service accessibility.
Designed for continuous operation and high daily textile throughput, the Zeus line is positioned for facilities where system stability and performance consistency are critical.
Its key characteristics include:
- reinforced industrial-grade construction
- optimized energy and water efficiency relative to capacity
- advanced programmable control architecture
- reliable performance in demanding operating environments
By introducing Zeus in a real, physical configuration rather than a conceptual presentation, we aimed to demonstrate its true positioning within the industrial segment.
We also visited the newly opened Wash&Dry laundromat in the Banovo Brdo district. The project reflects the parallel development of the self-service laundry segment in Serbia, where standardized professional equipment and structured operational models are increasingly treated as long-term infrastructure investments. While Zeus addresses high-capacity industrial environments, Wash&Dry illustrates how professional laundry concepts are expanding across different operational formats within the same evolving market.
Commitment to Market Development
Our presence at the HoReCa Equipment 2026 fair reflects our long-term commitment to the Serbian hospitality market. As investment cycles mature and operational standards continue to rise, infrastructure decisions increasingly shape the stability and competitiveness of hospitality operations.
The Serbian premiere of the LG Zeus represents more than a product introduction. It signals the continued alignment of advanced industrial solutions with markets that are ready for higher performance benchmarks.
As the sector evolves, so does the expectation of reliability, durability, and operational precision. The introduction of Zeus in Serbia stands as a clear step in supporting that progression.