Third LG Laundry Lounge in the world keeps delivering success

Segment: LG Licensed Laundromat – Smart Laundry Lounge
Business type: Self-service laundromat
Year: 2017

About LG Laundry Lounge Podgorica

Five years ago, an incredibly special story started in Podgorica. After New York and Zagreb, the third LG Laundry Lounge in the world has opened there. Mrs. Jelena and her husband started a family business that has been successfully growing for years and continues to have excellent results, and we’ve been following their business path from the very beginning.

The owner at the entrance of LG Laundry Lounge in Podgorica

Challenges: Starting the business that the city is missing

How did it all actually start? Mrs. Jelena and her husband observed and analyzed the market in Montenegro and quickly realized that a service business like the Laundry Lounge is urgently needed in their city.

‘It turned out that this kind of business is really lacking in our area. We decided to consult with your team which really has brilliant standardization and a high level of efficiency. With all that, you follow the trends in global markets so we can get all the advice and best practices that we need to succeed in our business. That is why we chose the cooperation with your team, which continues successfully today’ says Mrs. Jelena.

Solution: A good business plan, quality devices, great team and enthusiasm

Enthusiasm, a good business plan, quality devices, and a phenomenal team of employees have become their recipe for success. The concept of a business such as LG Laundry Lounge didn’t exist in Montenegro until then, but people quickly recognized the high-quality service offered to them in the neighborhood. The LG Laundry Lounge in Podgorica has become a comfortable place for everyone – from locals to wash and dry their clothes, to ‘big players’ such as hotels, restaurants, nursing homes, and fitness centers.

‘We primarily offer extremely high-quality washing due to high-quality LG equipment” she says.

They opted for the equipment combination that enables optimal work of the premium laundromat so that clients don’t have to wait for others to finish using the equipment.

Delivered products

Delivered services

  • Education
  • 3D modeling
  • Guidelines for interior design
  • Budgeting and financing consulting

“I recommend LG professional equipment to everyone because of their top quality and the job they do perfectly. I followed all the device maintenance tips and instructions I received and never had a problem with the devices.”

Mrs. JelenaLG Laundry Lounge Podgorica

Mrs. Jelena

Results

The successful concept quickly gave results, and an additional branch office was opened. After only two years of business, Podgorica got a second laundrette. A pandemic also occurred during that period but giving up was not an option.

‘There were some minor hurdles, but I always look at them as lessons for the future and that it’s all just the normal path of a business. The coronavirus period lasted, but we survived, stayed open and today we are where we are. We are marching on’ she says.

‘After 6 years of work I can say that I have positive feedback and wonderful cooperation with your team, we really had all the possible support from them. I recommend LG professional equipment to everyone because of their top quality and the job they do perfectly. I followed all the device maintenance tips and instructions and never had a problem with the devices. Maybe that’s why we stayed in the market this long. ‘

Mrs. Jelena has gold-worthy advice for anyone who wants to try their hand at this business.

‘You must be clear about what you really want. Focus on yourself, your team, and a good collaborator. Stay positive and enthusiastic, and don’t be afraid of challenges and obstacles. This is a business that doesn’t give grand results overnight, but it does give great long-term results. Invest in yourself and your employees, it is crucial that people feel happy and satisfied.’

“Focus on yourself, your team, and a good collaborator. Stay positive and enthusiastic, and don't be afraid of challenges and obstacles. This is a business that doesn't give grand results overnight, but it does give great long-term results.”

Mrs. JelenaLG Laundry Lounge Podgorica

Mrs. Jelena